Urban Strain (Second Year Work)
Spring/ Summer Women’s wear will be a season of mixed neutral tones and bright colours, large scale motifs and asymmetrical designs. Feminine, vivid and fun describes these busy prints. Urban Strain is a street label aimed at 15-25 year olds which mixes urban fashion with pretty floral prints. Using fresh contemporary colours and a mixture of very large and small scale geometric shapes, many of the designs give an appearance of Ariel view cityscapes. Mapping, roads and skyscrapers all influence these bold prints. Designed for the underground and hip hop scene, it reflects the modern youth culture and a generation of individuals. Retro, vintage and casual fashion spliced and pieced together with a summery feminine sensitivity.
Spring/ Summer Women’s wear will be a season of mixed neutral tones and bright colours, large scale motifs and asymmetrical designs. Feminine, vivid and fun describes these busy prints. Urban Strain is a street label aimed at 15-25 year olds which mixes urban fashion with pretty floral prints. Using fresh contemporary colours and a mixture of very large and small scale geometric shapes, many of the designs give an appearance of Ariel view cityscapes. Mapping, roads and skyscrapers all influence these bold prints. Designed for the underground and hip hop scene, it reflects the modern youth culture and a generation of individuals. Retro, vintage and casual fashion spliced and pieced together with a summery feminine sensitivity. 